Hi, I am Daniela!
I am closing the gap between the present and the future of B2B and B2C experiences.
By embracing curiosity for innovation, a human-centered approach, and a data-driven mindset, I design solutions that are meaningful, memorable, and marketable.
Curious to learn more?
Today, I focus on closing the gap between the present and the future by designing innovative solutions for both consumers and businesses. I look to be an ever-evolving team member and stay ahead of the unknown.
My Projects
BVG
The steps I follow when defining the brand, vision, and growth of a new product or company.
Human – Centered Future Foresight
The process I designed to forecast future scenarios and anticipate customers’ needs.
Reaching your (American) Dream
A social project leveraging the power of community to have a positive ripple effect on students (that come from immigrant families) applying to college in the United States.
Europcar
An academic case focused on developing a cultural transformation and an innovative portfolio for Europcar.
Friendly Foods
An entrepreneurship project focused on making sustainable habits easy for consumers.
Santander
Leveraged design thinking practices to transform the transactional relationship between clients and the bank into a friendly companionship during the home purchasing process.
What I'm Reading
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