Brand, Vision, and Growth
BVG on a new challenge:
When forming a new project, product, or company, it is important to keep the Brand, Vision, and Growth (BVG) in mind.
Here are the steps I implement when dealing with BVG on a new challenge.
Process
Team:
Team F composed of: Camila Caputo, Hector Manueco, Ana Teresa Moreno, Constanza Santacruz, Daniela Toro, and Emma Van Oosterwyck.
Takeaway:
When approaching a design problem, it is vital to include both convergent and divergent steps. By zooming in and out, we are able to identify small details and patterns that are key insights, while still understanding the relationships of direct and indirect stakeholders at a macro level.
