Reaching your (American) Dream
Strategic Design Tools
By leveraging strategic design tools, the project Reaching your (American) Dream was carefully designed to have a positive ripple effect in immigrant communities in the United States.
Process
1. Research: Understanding current state.
Defining the scope and understanding the current state of the user in the problem context.
5Es:
Stakeholders Map:
Metrics like UN’s SDGs:
Envisioning the experience through the persona’s point of view:
Presentation:
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Takeaway:
When approaching a design problem, it is vital to include both convergent and divergent steps. By zooming in and out, we are able to identify small details and patterns that are key insights, while still understanding the relationships of direct and indirect stakeholders at a macro level.
